Website Design and the User Experience: 3 Additions to Encourage Customer Interaction

As the owner of a business, you already know that maintaining a professionally designed website is necessary to remain competitive. Drawing visitors to your website is important, but once they are there, then what?

Because your competition may be only the click of a mouse away, keeping potential customers on your website long enough to see what your business has to offer and acquire a level of comfort is crucial to that customer completing a transaction. In order to improve the user experience and keep visitors on your page, consider incorporating the following ideas into your website design.

• Ask for feedback – By creating a form to ask for feedback, your business can better discern the needs of customers. This in turn can help the business provide a better, more suitable product or service.
• Implement discussion forums – Similar to getting feedback, discussion forums and bulletin boards can help your business gauge customer expectations and how well your business is prepared to fulfill their expectations.
• Add an “Email Us” option – The beauty of adding an email option to your site is that customers will feel as if they have a direct line for service. Be prepared, however, for your customers to expect a quick response. This can be time-consuming, and often, for those running small to mid-size businesses, time is THE most valuable commodity they have.

Every business needs a well-designed website that will both welcome potential customers and meet returning customers needs. For more information about how Lowcountry Media Solutions can assist your company with all its design needs, contact us!