Challenge

Although the Camens Architectural Group logo was looking a little dated, it was how longstanding, loyal customers identified the brand. It was their comfort zone — and literally the roots of the company (the logo prominently featured a famous tree on the Ocean Golf Course at Kiawah Island).

Solution

Rather than revolutionize the brand with something entirely new that had no resonance with the past, we decided on a brand evolution instead. We wanted to leverage the recognition that Camens already enjoyed and build on that. We worked collaboratively with Marc — a creative and artist in his own right — to go through an iterative process of tweaks and modernizations to his existing logo without losing the roots (the TREE!) of the company and its brand awareness.

Challenge

The Camens Architectural Group website was a treasure trove of challenges and problems that we gladly hunted down. Here are the top five:

1. The site was hosted on an internal local server so it was completely invisible to search engines, rendering it completely useless for attracting new clients online.
2. Despite Marc’s STUNNING portfolio of work, much of his most recent work was missing leaving a gap in his firm’s work, aesthetic, and geographical progression.
3. The website had very little copy. A website must always keep two audiences in mind – humans and search bots. We needed better words that would speak to Camens’ target audience so his business could be found online.
4. As you can likely guess, the site wasn’t mobile optimized — a huge miss, knowing that not only does mobile search account for at least half of all web traffic, but also totally missing the mark on Google’s new “Mobile First” website ranking strategy.
5. There was no blog — a must-have to help increase organic traffic through targeted Search Engine Optimization.

Solution

Whereas we evolved Camens’ logo, we REVOLUTIONIZED the visibility of their website, optimizing the branding, content flow and technical functionality to reflect Camens’ prestigious body of work and be super-effective. That meant a new server and hosting platform, improved user experience and navigation, mobile optimization, strategic and SEO-friendly text, a blog, and more.

Challenge

We wanted to create a naming convention and visual brand identity for our new webinar initiative that represented the brand essence of CRANK while serving the current needs of AUSA — along with a diverse range of business categories in the future. No easy task!

Solution

We selected PIVOT TO EXCELLENCE as the brand name; it is broad enough to fit a range of webinar categories in the future while offering a high-impact identity. As for the design, we used the same font implemented in our CRANK brand logo and integrated additional visual consistency with a similar arrow treatment. The logo colorways and tagline are designed to be customized to the webinar partner or sponsor, so we implemented an army green and gold for AUSA to resonate with their brand.

Challenge

We needed an evergreen hub to house webinar descriptions and registration details as well as post-webinar replay links.

Solution

Rather than build a separate microsite for PIVOT TO EXCELLENCE, we opted to house the information within our CRANK website for brand consistency and efficiency. (No need to reinvent the wheel in this case!) Our new Webinars page features graphics and descriptive text for each webinar along with the registration link — and YouTube link to the replay.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business