What are Internet Marketing and Online Marketing Services?

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere.

Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects of each webpage they crawl to see if it’s likely to be a good-quality, appropriate source for visitors searching for a particular term. A correctly optimized page will tend to score high in the desired search rankings, making it much more likely that visitors will find your website.

Content marketing: These days, content is king. Visitors want to see useful, entertaining, actionable content on the websites they visit. If they find such content, they’ll tend to stick around and buy from you; if not, they’ll go elsewhere.

Social media marketing: Facebook, Twitter, Instagram, LinkedIn… Social media networks can bring you an enormous number of leads, if you publish the right material on them. Like content marketing, social media marketing needs to emphasize posts that are useful and entertaining so that they’ll win over readers.

Online marketing services can help you grow your business by leaps and bounds. Traditional advertising methods have become increasingly outdated as technology – and consumer tastes – have changed. Meanwhile, content marketing and other Internet marketing solutions are both less expensive and more fruitful than traditional approaches, as this content marketing infographic shows.

If you’re located in Charleston, SC, reach out so that we can show you just what our online marketing services can do for your business.