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CASE STUDY: CRANK Digital Marketing Authority

SUMMARY

You’ve heard the expression, “the shoemaker’s children have no shoes.” Well, we realized WE WERE THE SHOEMAKERS!

At CRANK Digital Marketing Authority, formerly known as Lowcountry Media Solutions, we were building and marketing beautiful, effective brands for every one of our clients, but we had neglected to give our own brand the same passion, care, and attention.

So, we changed that.

We knew we had outgrown our Lowcountry Media Solutions brand on all levels. Sure, we’re based in Charleston (Lowcountry!), but we serve clients nationally and internationally. Yes, we offer social media solutions, but our 15-plus years of expertise really encompasses much more than that with our digital and branding capabilities.

That meant it was time for a total re-brand, and we completed our shift to CRANK Digital Marketing Authority in January 2019.

OUR GOAL

To create a new, elevated (AND FUN!) brand to better reflect the evolution of our company’s mission, vision, and expertise. We are a women-owned small business with personality — and we’re proud of it! We wanted our brand to reflect that.

SERVICES PROVIDED

We underwent a full rebranding effort, including:

  • Name and Logo Redesign
  • Website Design
  • Blog content
  • Internal and External Collateral, including:
    • Capabilities Statement
    • Onboarding Documents
    • Proposal Templates
    • Contracts
    • Presentations, and more.

Logo.

Challenge

It’s not always easy to create an exciting brand for any company, much less one like us that works in the digital marketing space. There’s a lot of ubiquity out there — and “talking digital” is not always the most colorful subject matter. But, we really wanted to stand out while humanizing our brand and making our content approachable.

Solution

The whole idea behind the name CRANK was (a) it offered something memorable; (b) the word conveys energy and action; a sense of cranking up our clients’ business; and (c) it lets us have fun! We added a byline of “Digital Marketing Authority” so it’s what we do — and that we’re experts at it, too.  We even echo our brand in every single email we send with the line “CRANK up your day!”

CRANK Digital Marketing Authority

“We’re a fierce and fun women-owned small business, and we wanted our new brand to reflect that — superhero capes and all!”

-Cynthia Newman

CRANK Digital Marketing Authority

Website

Challenge

If you know, you know… website projects are ALWAYS a challenge. There are a lot of layers involved in creating or rebranding a website. But, the payoff is so worth every step of the hard work. Our former Lowcountry site was no longer serving our needs. It didn’t properly reflect our full range of expertise and services; it wasn’t mobile optimized; it was the wrong brand for us. We offer website design and internet marketing services, so we knew our brand needs to be a model citizen for those things, too!

 

Solution

We all want our websites to be pretty. Check. We get it. But, there’s a lot more that goes into an effective site that meets your goals. At CRANK, we completely customized our new site to not only be aesthetically elevated, but to also have the content and functionality to back it up. We’ve integrated our full range of services.We have blog content. Our case study pages showcase our work. Every page is SEO optimized. We have a fully managed security maintenance program. And, our site can grow with us because we work in an ever-changing field that requires constant updates and additions.

CRANK Digital Marketing Authority
CRANK Digital Marketing Authority
CRANK Digital Marketing Authority

“Dedication to quality is an upfront investment that pays off in spades over the long term — especially when it comes to your brand.”

-Cynthia Newman

CASE STUDY:
CAMENS Architectural Group

SUMMARY

Chief Architect Marc Camens established Camens Architectural Group in 1982 to design luxurious custom homes, with specializations in construction administration, interior design, and renovations. Their work now spans the U.S., Italy, and Switzerland, and also includes a limited amount of commercial architectural design. But their brand? It wasn’t living up to its potential for the high quality, forward-thinking perspectives, and international caliber of Camens’ work, nor was their brand marketing campaign performing for their bottom line. So, CRANK came in to not only reinvigorate their brand (while paying homage to its roots), but literally crank up their technical Search Engine Optimization and internet marketing strategies.

OUR GOAL

To elevate and modernize the existing Camens brand and internet presence while carefully and strategically integrating the company’s legacy roots.

SERVICES PROVIDED

  • Logo evolution
  • Website evolution   
  • Technical & Organic Search Engine Optimization (SEO)
  • Internet, Social Media & Email Marketing

Logo.

Challenge

Although the Camens Architectural Group logo was looking a little dated, it was how longstanding, loyal customers identified the brand. It was their comfort zone — and literally the roots of the company (the logo prominently featured a famous tree on the Ocean Golf Course at Kiawah Island).

Solution

Rather than revolutionize the brand with something entirely new that had no resonance with the past, we decided on a brand evolution instead. We wanted to leverage the recognition that Camens already enjoyed and build on that. We worked collaboratively with Marc — a creative and artist in his own right — to go through an iterative process of tweaks and modernizations to his existing logo without losing the roots (the TREE!) of the company and its brand awareness.

Camens Logo Before & After
CAMENS Testimonial

“CRANK rebranded our logo to an up-to-date design that gets us noticed wherever it is seen.”

-CAG | Camens Architectural Group LLC

Camens website branding

Website

Challenge

The Camens Architectural Group website was a treasure trove of challenges and problems that we gladly hunted down. Here are the top five:

  1. The site was hosted on an internal local server so it was completely invisible to search engines, rendering it completely useless for attracting new clients online.
  2. Despite Marc’s STUNNING portfolio of work, much of his most recent work was missing leaving a gap in his firm’s work, aesthetic, and geographical progression.
  3. The website had very little copy. A website must always keep two audiences in mind – humans and search bots. We needed better words that would speak to Camens’ target audience so his business could be found online.
  4. As you can likely guess, the site wasn’t mobile optimized — a huge miss, knowing that not only does mobile search account for at least half of all web traffic, but also totally missing the mark on Google’s new “Mobile First” website ranking strategy.
  5. There was no blog — a must-have to help increase organic traffic through targeted Search Engine Optimization.

Solution

Whereas we evolved Camens’ logo, we REVOLUTIONIZED the visibility of their website, optimizing the branding, content flow and technical functionality to reflect Camens’ prestigious body of work and be super-effective. That meant a new server and hosting platform, improved user experience and navigation, mobile optimization, strategic and SEO-friendly text, a blog, and more.

Camens Charleston architects isle of palms
camens charleston architects what we do
Camens Charleston architects Kiawah SC

“Our architectural service inquiries have skyrocketed with CRANK streamlining our website searches and implementing SEO best practices and web content.”

-CAG | Camens Architectural Group LLC

CAMENS Testimonial

CASE STUDY: KCEC | Kabul Carpet Export Center

SUMMARY

Kabul Carpet Export Center (KCEC) celebrates the beauty, history, and tradition of authentic, unparalleled Afghan rugs. They are passionate about reviving the carpet-weaving industry, to enable it to become an integral part of the Afghan economy and help bring stability to the country by generating jobs for the skilled weavers and craftspeople of Afghanistan.

Their Afghan rugs were previously only available to the trade. But with their launch of a domestic warehouse to sell Afghan rugs directly to consumers across the world, they needed the appropriate internet marketing presence to do so.

CRANK Digital Marketing Authority designed an entirely new, consumer-facing website for KCEC with e-commerce capabilities while reviving their blog and increasing SEO to drive additional awareness and sales.

OUR GOAL

To create a new consumer-facing website that is responsive, user-friendly, and beautiful while strategically integrating adaptable e-commerce solutions.

SERVICES PROVIDED

  • Magento Website Development
  • eCommerce
  • Web Design   
  • SEO
  • Image Processing
  • Hosting & Security
  • eCommerce Shop Maintenance

Logo.

Challenge

Kabul Carpet Export Center is made possible by the United States Agency for International Development (USAID), which is the world’s premier international development agency. USAID’s work advances U.S. national security and economic prosperity, demonstrates American generosity, and promotes a path to recipients’ self-reliance and resilience. Because of that relationship, the presence of the USAID logo is required.

Solution

We simplified the presentation of the KCEC and USAID logos with a simple side-by-side lockup used throughout the website.

website development e-commerce

Website

Challenge

Here are just a few of the biggest challenges that the previous KCEC website that had strictly been designed for their trade business only:

  1. The website was outdated and not aesthetically pleasing (those beautiful rugs deserved a better digital home!). We’ve all seen websites that are past their prime and in need of a makeover; and this one definitely was. Period, end of story.
  2. Not only that, the website didn’t properly illustrate the story of KCEC’s artisans and their rugs in its content. We needed to tell a better story.
  3. There was no active blog — a must-have to help increase SEO.
  4. Finally and most importantly, the website had an ineffective user experience and no e-commerce nor was it hosted on a CMS (content management system) that offered this sales functionality — which is mandatory to generate revenue!

Solution

We may have been limited in our creative reach by the prescribed KCEC logo situation, but there would be no such limitation on us when it came to their new website design. We started from scratch to build a fully custom-programmed website with Magento, considering and prioritizing the basic needs of robust e-commerce competency and flexible pages for blog posts and event listings. We spent the most time really customizing the Buy A Rug pages, with product details and imagery. This was not the time or place to use a website builder — like a Wix. KCEC would soon outgrow a platform like that; plus, e-commerce is difficult to integrate and SEO potential is severely limited with those type of solutions.

kcec-afghan-rugs-home-mobile-display
kcec-afghan-rugs-event-mobile-display
kcec-afghan-rugs-ecommerce-mobile-display

KGS Demolition Attachment Services

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

Holger Obenaus Photography

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

Rooke Custom Home Builder

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

Interiors By Donna Hoffman

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

If Your House Could Talk

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

The Interior Design Advocate

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

Colleton County

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

R2P Doors

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

Colleton County Board of Disabilities And Special Needs

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

Allegiance Strategic

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS

Streit USA

SUMMARY

Allegiance Strategic is a managed services organization that provides light industrial labor management via a state-of-the-art platform. Their old website was outdated and wasn’t conveying the cutting-edge service they provide. They wanted a simple, static website that wasn’t over-engineered.

OUR GOAL

  • Re-brand
  • Build a streamlined custom website that would convey their benefits

SERVICES PROVIDED

  • Logo design
  • Branding
  • Content development
  • Website development

Logo.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorperminim veniam, quis nostrud exerci tation ulla mcorper”-REMODEL REVOLUTION RADIO

-HOLGER OBENAUS COMMERCIAL PHOTOGRAPHY

Website

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Results

40%
SITE TRAFFIC INCREASE
15
MORE AVERAGE MONTHLY CONTACTS
3
AWARDS