Challenge

It’s not always easy to create an exciting brand for any company, much less one like us that works in the digital marketing space. There’s a lot of ubiquity out there — and “talking digital” is not always the most colorful subject matter. But, we really wanted to stand out while humanizing our brand and making our content approachable.

Solution

The whole idea behind the name CRANK was (a) it offered something memorable; (b) the word conveys energy and action; a sense of cranking up our clients’ business; and (c) it lets us have fun! We added a byline of “Digital Marketing Authority” so it’s what we do — and that we’re experts at it, too.  We even echo our brand in every single email we send with the line “CRANK up your day!”

Challenge

If you know, you know… website projects are ALWAYS a challenge. There are a lot of layers involved in creating or rebranding a website. But, the payoff is so worth every step of the hard work. Our former Lowcountry site was no longer serving our needs. It didn’t properly reflect our full range of expertise and services; it wasn’t mobile optimized; it was the wrong brand for us. We offer website design and internet marketing services, so we knew our brand needs to be a model citizen for those things, too!

Solution

We all want our websites to be pretty. Check. We get it. But, there’s a lot more that goes into an effective site that meets your goals. At CRANK, we completely customized our new site to not only be aesthetically elevated, but to also have the content and functionality to back it up. We’ve integrated our full range of services.We have blog content. Our case study pages showcase our work. Every page is SEO optimized. We have a fully managed security maintenance program. And, our site can grow with us because we work in an ever-changing field that requires constant updates and additions.

Challenge

The former logo for this dental practice was an all-over gradient golden yellow, including the grinning swoosh graphic underneath it. Subconsciously, this color did not send the best message for a dental practice that prided itself on whitening smiles that are yellow and discolored!

Solution

We gave the logo a good dental cleaning and created a refreshed brand identity — no yellow smiles allowed! To evolve the brand while maintaining some unity with the former logo, we used the same font and reintroduced the yellow color as a sunny accent. Our favorite part is the more subtle swoosh in the letter “i”; it’s a more sophisticated nod to the smiley shape.

Challenge

The SMILE! website needed more than just a bi-annual cleaning. We were in full makeover territory. Here are the top five reasons why.

1. Aesthetically, the site was radically dated and lacked professionalism in style and imagery.
2. Functionally, the site was not optimized for UX and dramatically failed to show up in search.
3. The former URL — MakeSummervilleSmile.com — implemented keywords used by every other dentist in the region.
4. The site also didn’t properly celebrate SMILE!’s top-notch services with copy. We needed better words.
5. There was not a current blog or content strategy — a must-have to help increase (search engine optimization (SEO).

Solution

The importance of a website’s first impression cannot be overstated; it’s often the beginning of a relationship between you and your customers. To put SMILE!’s best beaming face forward, we designed a fresh, sparkling-clean website with all-new optimized text that utilized keywords, selected specifically to help SMILE! compete in a crowded market of local dental practices. We also scheduled a photo shoot and upgraded all the images on the site.

Changing the domain to Summerville.Dentist immediately put the site on a better SEO path as did moving it to an independent hosting platform for enhanced maintenance, security, and performance.

Like teeth, websites require ongoing brushing and flossing — not only in the routine maintenance category, but also for effective content marketing and SEO performance. To that end, we create a strategic editorial calendar every quarter for blogs and social posts, which are written by a professional copywriter.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business