Challenge

It’s not always easy to create an exciting brand for any company, much less one like us that works in the digital marketing space. There’s a lot of ubiquity out there — and “talking digital” is not always the most colorful subject matter. But, we really wanted to stand out while humanizing our brand and making our content approachable.

Solution

The whole idea behind the name CRANK was (a) it offered something memorable; (b) the word conveys energy and action; a sense of cranking up our clients’ business; and (c) it lets us have fun! We added a byline of “Digital Marketing Authority” so it’s what we do — and that we’re experts at it, too.  We even echo our brand in every single email we send with the line “CRANK up your day!”

Challenge

If you know, you know… website projects are ALWAYS a challenge. There are a lot of layers involved in creating or rebranding a website. But, the payoff is so worth every step of the hard work. Our former Lowcountry site was no longer serving our needs. It didn’t properly reflect our full range of expertise and services; it wasn’t mobile optimized; it was the wrong brand for us. We offer website design and internet marketing services, so we knew our brand needs to be a model citizen for those things, too!

Solution

We all want our websites to be pretty. Check. We get it. But, there’s a lot more that goes into an effective site that meets your goals. At CRANK, we completely customized our new site to not only be aesthetically elevated, but to also have the content and functionality to back it up. We’ve integrated our full range of services.We have blog content. Our case study pages showcase our work. Every page is SEO optimized. We have a fully managed security maintenance program. And, our site can grow with us because we work in an ever-changing field that requires constant updates and additions.

Challenge

Although the Camens Architectural Group logo was looking a little dated, it was how longstanding, loyal customers identified the brand. It was their comfort zone — and literally the roots of the company (the logo prominently featured a famous tree on the Ocean Golf Course at Kiawah Island).

Solution

Rather than revolutionize the brand with something entirely new that had no resonance with the past, we decided on a brand evolution instead. We wanted to leverage the recognition that Camens already enjoyed and build on that. We worked collaboratively with Marc — a creative and artist in his own right — to go through an iterative process of tweaks and modernizations to his existing logo without losing the roots (the TREE!) of the company and its brand awareness.

Challenge

The Camens Architectural Group website was a treasure trove of challenges and problems that we gladly hunted down. Here are the top five:

1. The site was hosted on an internal local server so it was completely invisible to search engines, rendering it completely useless for attracting new clients online.
2. Despite Marc’s STUNNING portfolio of work, much of his most recent work was missing leaving a gap in his firm’s work, aesthetic, and geographical progression.
3. The website had very little copy. A website must always keep two audiences in mind – humans and search bots. We needed better words that would speak to Camens’ target audience so his business could be found online.
4. As you can likely guess, the site wasn’t mobile optimized — a huge miss, knowing that not only does mobile search account for at least half of all web traffic, but also totally missing the mark on Google’s new “Mobile First” website ranking strategy.
5. There was no blog — a must-have to help increase organic traffic through targeted Search Engine Optimization.

Solution

Whereas we evolved Camens’ logo, we REVOLUTIONIZED the visibility of their website, optimizing the branding, content flow and technical functionality to reflect Camens’ prestigious body of work and be super-effective. That meant a new server and hosting platform, improved user experience and navigation, mobile optimization, strategic and SEO-friendly text, a blog, and more.

Challenge

Kabul Carpet Export Center is made possible by the United States Agency for International Development (USAID), which is the world’s premier international development agency. USAID’s work advances U.S. national security and economic prosperity, demonstrates American generosity, and promotes a path to recipients’ self-reliance and resilience. Because of that relationship, the presence of the USAID logo is required.

Solution

We simplified the presentation of the KCEC and USAID logos with a simple side-by-side lockup used throughout the website.

Challenge

Here are just a few of the biggest challenges that the previous KCEC website that had strictly been designed for their trade business only:

1. The website was outdated and not aesthetically pleasing (those beautiful rugs deserved a better digital home!). We’ve all seen websites that are past their prime and in need of a makeover; and this one definitely was. Period, end of story.
2. Not only that, the website didn’t properly illustrate the story of KCEC’s artisans and their rugs in its content. We needed to tell a better story.
3. There was no active blog — a must-have to help increase SEO.
4. Finally and most importantly, the website had an ineffective user experience and no e-commerce nor was it hosted on a CMS (content management system) that offered this sales functionality — which is mandatory to generate revenue!

Solution

We may have been limited in our creative reach by the prescribed KCEC logo situation, but there would be no such limitation on us when it came to their new website design. We started from scratch to build a fully custom-programmed website with Magento, considering and prioritizing the basic needs of robust e-commerce competency and flexible pages for blog posts and event listings. We spent the most time really customizing the Buy A Rug pages, with product details and imagery. This was not the time or place to use a website builder — like a Wix. KCEC would soon outgrow a platform like that; plus, e-commerce is difficult to integrate and SEO potential is severely limited with those type of solutions.

Challenge

We wanted to create a naming convention and visual brand identity for our new webinar initiative that represented the brand essence of CRANK while serving the current needs of AUSA — along with a diverse range of business categories in the future. No easy task!

Solution

We selected PIVOT TO EXCELLENCE as the brand name; it is broad enough to fit a range of webinar categories in the future while offering a high-impact identity. As for the design, we used the same font implemented in our CRANK brand logo and integrated additional visual consistency with a similar arrow treatment. The logo colorways and tagline are designed to be customized to the webinar partner or sponsor, so we implemented an army green and gold for AUSA to resonate with their brand.

Challenge

We needed an evergreen hub to house webinar descriptions and registration details as well as post-webinar replay links.

Solution

Rather than build a separate microsite for PIVOT TO EXCELLENCE, we opted to house the information within our CRANK website for brand consistency and efficiency. (No need to reinvent the wheel in this case!) Our new Webinars page features graphics and descriptive text for each webinar along with the registration link — and YouTube link to the replay.

Challenge

The former logo for this dental practice was an all-over gradient golden yellow, including the grinning swoosh graphic underneath it. Subconsciously, this color did not send the best message for a dental practice that prided itself on whitening smiles that are yellow and discolored!

Solution

We gave the logo a good dental cleaning and created a refreshed brand identity — no yellow smiles allowed! To evolve the brand while maintaining some unity with the former logo, we used the same font and reintroduced the yellow color as a sunny accent. Our favorite part is the more subtle swoosh in the letter “i”; it’s a more sophisticated nod to the smiley shape.

Challenge

The SMILE! website needed more than just a bi-annual cleaning. We were in full makeover territory. Here are the top five reasons why.

1. Aesthetically, the site was radically dated and lacked professionalism in style and imagery.
2. Functionally, the site was not optimized for UX and dramatically failed to show up in search.
3. The former URL — MakeSummervilleSmile.com — implemented keywords used by every other dentist in the region.
4. The site also didn’t properly celebrate SMILE!’s top-notch services with copy. We needed better words.
5. There was not a current blog or content strategy — a must-have to help increase (search engine optimization (SEO).

Solution

The importance of a website’s first impression cannot be overstated; it’s often the beginning of a relationship between you and your customers. To put SMILE!’s best beaming face forward, we designed a fresh, sparkling-clean website with all-new optimized text that utilized keywords, selected specifically to help SMILE! compete in a crowded market of local dental practices. We also scheduled a photo shoot and upgraded all the images on the site.

Changing the domain to Summerville.Dentist immediately put the site on a better SEO path as did moving it to an independent hosting platform for enhanced maintenance, security, and performance.

Like teeth, websites require ongoing brushing and flossing — not only in the routine maintenance category, but also for effective content marketing and SEO performance. To that end, we create a strategic editorial calendar every quarter for blogs and social posts, which are written by a professional copywriter.

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business

Challenge

Clients were confused about how Allegiance Staffing differs from Allegiance Strategic, so our biggest challenge was to write content that would make the differences, and the competitive differentiators, clear. The client also didn’t want to have to update the content, so we needed to get wording right on the first shot.

Solution

We re-branded the website with a new logo and created a new WordPress site. The company doesn’t anticipate any content changes in the near future, so we built a website that would do it’s job and while they focused on other value-add activities in the business