Search Engine Marketing — Increase Your Landing Page

When it comes to search engine marketing, it is important to optimize your landing page. When visitors reach your site via organic search, you can increase your conversion rates by using these tips to improve your landing page.

Optimize Your Title and Description

Make your title short, sweet, and to the point. Around forty characters is a good goal. The same goes for your product or services description. Don’t make it too lengthy. On the other hand, make a convincing case as to why your visitors should buy your product by highlighting the positive aspects of your product. Visitors should be able to understand your message at a glance, without having to read lengthy descriptions.

Have Clear Call-to-Actions

Make your call-to-actions as clear as possible. You also want to decrease the steps necessary to buy your product. A big and conspicuous “buy button” that stands out is a good example. In fact, you should have clear buy buttons or links on all of your advertising channels, including social media. This makes it less of a hassle to buy your product.

Include Supporting Evidence

Include evidence that supports your call-to-action and convinces your visitors to buy your product. Customer reviews and testimonials are very helpful. So is a list of your clients, especially if it includes well-known brands. Awards and badges should also be included. Another thing to include is an image, because visitors are more likely to be convinced if they can visualize your product.

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