Google AMP is all the rage these days. More and more websites are switching to AMP, including some top websites like the New York Times, Forbes, Lifehacker, and the BBC. 

AMP stands for Accelerated Mobile Pages, and it’s a technology that makes your website super adaptive for viewing on mobile devices. It basically cuts down on the heavy HTML and only displays the necessary elements.

This has a few benefits. First of all, it makes your website load faster. AMP pages can load up to 85 percent faster than non-AMP pages. Faster loading times lead to a better user experience, lower bounce rates, and better SEO ranks.

In addition, AMP websites get a small AMP badge next to their website when they appear on mobile search results. This leads to higher click-through rates, which in turn also leads to higher SERP ranks, not to mention an increase in traffic. 

Although AMP is not yet officially an SEO metric, it is very likely that it will become so soon, just as SSL and mobile responsive websites are factored into the SEO rankings. If you get on the AMP bandwagon now, you will have an early advantage over your competitors. 

On the other hand, not all websites will be better off using AMP. AMP is still in its early stages, and small issues can arise when using it. It’s really up to you to decide whether or not you want to use it. 

AMP is easily installed on most websites, especially WordPress websites. For help, just contact us