Performing well in local search results is a challenge for small businesses. Whether they’re bakeries, boutique clothing stores, or auto repair shops, these businesses need to rise to the top in searches for a specific geographic region and industry.
One way for businesses to improve local search results is through online citations. According to a recent article from Search Engine Journal, citations are a key way to boost your position in local searches.
Structured citations involve more formal listings of your business, including the exact name, address, and other contact information such as phone number and website. A structured citation will appear on sites like Yelp and various business directories.
What about unstructured citations? These kinds of citations are less formal and don’t always include all the neatly packaged key information about your business. They include the following:
Unstructured citations aren’t as planned as the structured ones. However, they’re valuable contributors to your strength in local searches. They help link your business to a specific geographic location. And in many situations, they arise in the form of positive coverage and good reviews, helping improve your credibility.
Don’t hesitate to contact us for further discussion of online citations, including how to take advantage of unstructured citations to significantly increase the chances that customers will find you when they conduct local searches.
SEO
Performing well in local search results is a challenge for small businesses. Whether they're bakeries, boutique clothing stores, or auto repair shops, these businesses need to rise to the top…
SEO
Performing well in local search results is a challenge for small businesses. Whether they're bakeries, boutique clothing stores, or auto repair shops, these businesses need to rise to the top…
SEO
Performing well in local search results is a challenge for small businesses. Whether they're bakeries, boutique clothing stores, or auto repair shops, these businesses need to rise to the top…